Site Meter Reflections on Playboy: <i>The Onion</i> has turned Chinese, I really think so

July 24, 2009

The Onion has turned Chinese, I really think so

In this economy, fake newspapers have been hit as hard as real ones. The Onion had to close its San Francisco and Los Angeles offices this year. For his decision to make concessions to advertisers, Onion CEO Steve Hannah has been subject to predictable accusations of selling out. A certain romantic streak in media criticism leads many otherwise intelligent people to smear advertising as the devil’s work, but I think commenter “RudolphLemming” at Gawker.com knows better:
The unassimilated advertisements would still always be the butt of the joke when placed within The Onion. It doesn’t seem they plan to alter their attitude to attract more lucrative marketers. I don’t think the integrity of the paper would be compromised by allowing space for corporate imperialist megaplex X to advertise, it would just fall in route of “any exposure is good exposure” as they knowingly or not place their ads in a periodical that inherently mocks their products/services. Any veteran reader would be laughing at these moneypot placements from two pages away. I am willing to put up with more eyesores to keep the charade going. More articles about advertisements and junk mail wasting trees, please.
To Gawker’s noticeable chagrin, The Onion has announced a mock-sellout. On the day I publish this post, its home page looks different under new ownership by Yu Wan Mei Amalgamated Salvage Fisheries and Polymer Injection Corporation. Its current stories have been officially approved by the People’s Republic of China:
With this kind of grace under pressure, The Onion appears likely to outlive its critics.

You kids too young to remember the popular song reference in the post title should click here. (Full disclosure: I heard it for the first time on the soundtrack of Romy and Michele’s High School Reunion in 1997.)

Posted by Brian Sorgatz at 10:11 PM

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