
One seemingly trivial fact becomes increasingly significant to me the more I think about it and the more I compare these guys [in their thirties] with kids their age who didn't grow up in [utopian communes]: Not one of them owns an iPod.—“The Ranch,” Playboy, October 2007, p. 136
The baby boomers were the first generation to grow up out of the shadow of the Depression. Since they had no fear of going without, they embraced voluntary poverty. Today this concept has metamorphosed in our new overheated economy into “voluntary simplicity,” a trend bearing a hint of the you-can’t-fire-me-I-quit mentality: I’ll reduce my expectations before the bubble pops and we’re all left with enforced simplicity, which used to be called poverty.Although I wasn’t alive to see that decade, I know that Black’s memories of it are rather selective. Paul Ehrlich’s best-selling 1968 book The Population Bomb forecast inevitable global famine in the 1970s and 1980s that would kill hundreds of millions all over the world. This is fairly typical of the many Malthusian predictions that have failed to come true since then. Still, Black needs a reason to sneer at people who shop at Costco and admire Ronald Reagan. The proper term for his attitude may be “voluntary despair.”
A different world from the dream of the 1960s. [p. 133]
Posted by Brian Sorgatz at 6:24 PM
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